Planning a vacation? These 5 countries are rolling out the welcome mat for travellers in 2026

Tourism contributed nearly $12 trillion to the global economy in 2025—about 10% of global GDP—and accounted for one in three new jobs worldwide, according to the World Travel and Tourism Council.

While Europe’s top tourist hotspots debate caps, cruise bans and other measures to curb overtourism, a new set of countries is opening up—easing visa rules and launching campaigns to attract travellers. Here are five destinations welcoming tourists in 2026.

Namibia: If you want untouched landscapes, Namibia is calling. Vast deserts, fewer tourists, and incredible wildlife make it a safari dream. From Etosha National Park to dark-sky reserves, you can experience nature without crowds. Plus, strong conservation efforts make travel here more meaningful.

Brazil is seeing record tourism growth—but still feels uncrowded. The focus? Smaller groups, unique experiences, and spreading tourists beyond hotspots. Explore the Amazon, spot wildlife in the Pantanal, or visit surreal landscapes like Lençóis Maranhenses. Bonus: Major upgrades ahead of the 2027 FIFA Women’s World Cup.

Vietnam is booming—with relaxed visa rules and a brand-new mega airport opening in 2026. Yet, much of it still feels unexplored.

Canada: From the Rockies to coastal trails, Canada is all about immersive travel. With major events and a strong tourism push, it’s ready to welcome more visitors.

Lithuania: Think forests, lakes, and a buzzing food scene. Vilnius, the European Green Capital 2025, blends culture with sustainability. (All images: Canva)