Top 28+ Advertisements so good we didn’t mind being sold to

US Military – I Want You, Old Spice – The Man Your Man Could Smell Like, Sprite – Sun Fizz (1990s), Skittles – Taste the Rainbow (1994 – Present), WestJet – Christmas Miracle, Procter & Gamble – Thank You, Mom, Apple – Get a Mac, Hoover – It Beats…As it Sweeps…As it Cleans, Dos Equis – The Most Interesting Man in the World, Metro Trains – Dumb Ways to Die, Snickers – You’re Not You When You’re Hungry (2010 – Present), Budweiser – Someone Waits For You At Home (2017 – Present), Pepsi- Is Pepsi OK?, Google – Year in Search, Volkswagen – Think Small, Red Bull – Stratos, Always – #LikeAGirl, Sony Bravia – Colour Like No Other (2005 – Present), Pepsi – “Gladiator Commercial”, Dove – The Real Beauty (2004 – Present), Nike – Just Do It (1988 – Present), Coca-Cola – Share a Coke, McDonald’s – Our Food, Your Questions, Samsung – Join the Flip Side, De Beers – A Diamond is Forever, PSA – Don’t Text and Drive (2010s), Tylenol – Headache Wrecking Ball, Flo – Flo Stories

We live surrounded by ads. Everyone is trying to promote, sell, and push some product down our throats. So, what creates the difference between an ad and a piece of content we enjoy? Emotion. If the brand crafts a commercial built under a narrative that resonates with their audience, it’ll most likely be a success. Let’s remember 30 iconic ads that won a place in our hearts

US Military – I Want You

US Military – I Want You, Old Spice – The Man Your Man Could Smell Like, Sprite – Sun Fizz (1990s), Skittles – Taste the Rainbow (1994 – Present), WestJet – Christmas Miracle, Procter & Gamble – Thank You, Mom, Apple – Get a Mac, Hoover – It Beats…As it Sweeps…As it Cleans, Dos Equis – The Most Interesting Man in the World, Metro Trains – Dumb Ways to Die, Snickers – You’re Not You When You’re Hungry (2010 – Present), Budweiser – Someone Waits For You At Home (2017 – Present), Pepsi- Is Pepsi OK?, Google – Year in Search, Volkswagen – Think Small, Red Bull – Stratos, Always – #LikeAGirl, Sony Bravia – Colour Like No Other (2005 – Present), Pepsi – “Gladiator Commercial”, Dove – The Real Beauty (2004 – Present), Nike – Just Do It (1988 – Present), Coca-Cola – Share a Coke, McDonald’s – Our Food, Your Questions, Samsung – Join the Flip Side, De Beers – A Diamond is Forever, PSA – Don’t Text and Drive (2010s), Tylenol – Headache Wrecking Ball, Flo – Flo Stories

The iconic "Uncle Sam" poster, featuring an accusatory finger pointing directly at viewers, conveyed a strong message: it was a moral duty to enlist and support the war effort. Similar to the UK's campaign with Lord Kitchener's "Wants You," these ads played a key role in inspiring citizens from all walks of life to join the military.

Old Spice – The Man Your Man Could Smell Like

US Military – I Want You, Old Spice – The Man Your Man Could Smell Like, Sprite – Sun Fizz (1990s), Skittles – Taste the Rainbow (1994 – Present), WestJet – Christmas Miracle, Procter & Gamble – Thank You, Mom, Apple – Get a Mac, Hoover – It Beats…As it Sweeps…As it Cleans, Dos Equis – The Most Interesting Man in the World, Metro Trains – Dumb Ways to Die, Snickers – You’re Not You When You’re Hungry (2010 – Present), Budweiser – Someone Waits For You At Home (2017 – Present), Pepsi- Is Pepsi OK?, Google – Year in Search, Volkswagen – Think Small, Red Bull – Stratos, Always – #LikeAGirl, Sony Bravia – Colour Like No Other (2005 – Present), Pepsi – “Gladiator Commercial”, Dove – The Real Beauty (2004 – Present), Nike – Just Do It (1988 – Present), Coca-Cola – Share a Coke, McDonald’s – Our Food, Your Questions, Samsung – Join the Flip Side, De Beers – A Diamond is Forever, PSA – Don’t Text and Drive (2010s), Tylenol – Headache Wrecking Ball, Flo – Flo Stories

Isaiah Mustafa transitioning from a shower to a boat, then to a horse, delivering witty lines about masculinity and confidence was everything Old Spice needed to get back on track. This ad’s humor and Mustafa’s charismatic delivery brought back the brand into cultural relevance.

Sprite – Sun Fizz (1990s)

US Military – I Want You, Old Spice – The Man Your Man Could Smell Like, Sprite – Sun Fizz (1990s), Skittles – Taste the Rainbow (1994 – Present), WestJet – Christmas Miracle, Procter & Gamble – Thank You, Mom, Apple – Get a Mac, Hoover – It Beats…As it Sweeps…As it Cleans, Dos Equis – The Most Interesting Man in the World, Metro Trains – Dumb Ways to Die, Snickers – You’re Not You When You’re Hungry (2010 – Present), Budweiser – Someone Waits For You At Home (2017 – Present), Pepsi- Is Pepsi OK?, Google – Year in Search, Volkswagen – Think Small, Red Bull – Stratos, Always – #LikeAGirl, Sony Bravia – Colour Like No Other (2005 – Present), Pepsi – “Gladiator Commercial”, Dove – The Real Beauty (2004 – Present), Nike – Just Do It (1988 – Present), Coca-Cola – Share a Coke, McDonald’s – Our Food, Your Questions, Samsung – Join the Flip Side, De Beers – A Diamond is Forever, PSA – Don’t Text and Drive (2010s), Tylenol – Headache Wrecking Ball, Flo – Flo Stories

Ditching the usual feel-good soda ad logic, Sprite stood out by embracing dark humor. They used a quirky mascot and satire to make fun of marketing clichés. The campaign resonated with younger audiences by making Sprite the cool choice in a saturated soda market.

Skittles – Taste the Rainbow (1994 – Present)

US Military – I Want You, Old Spice – The Man Your Man Could Smell Like, Sprite – Sun Fizz (1990s), Skittles – Taste the Rainbow (1994 – Present), WestJet – Christmas Miracle, Procter & Gamble – Thank You, Mom, Apple – Get a Mac, Hoover – It Beats…As it Sweeps…As it Cleans, Dos Equis – The Most Interesting Man in the World, Metro Trains – Dumb Ways to Die, Snickers – You’re Not You When You’re Hungry (2010 – Present), Budweiser – Someone Waits For You At Home (2017 – Present), Pepsi- Is Pepsi OK?, Google – Year in Search, Volkswagen – Think Small, Red Bull – Stratos, Always – #LikeAGirl, Sony Bravia – Colour Like No Other (2005 – Present), Pepsi – “Gladiator Commercial”, Dove – The Real Beauty (2004 – Present), Nike – Just Do It (1988 – Present), Coca-Cola – Share a Coke, McDonald’s – Our Food, Your Questions, Samsung – Join the Flip Side, De Beers – A Diamond is Forever, PSA – Don’t Text and Drive (2010s), Tylenol – Headache Wrecking Ball, Flo – Flo Stories

From vibrant colors to a spectrum of flavors, Skittles brought its bold flavors to life into a sensorial experience.Great visuals, catchy music and quirky humor were the ingredients these ads added to get fun, lighthearted, and iconic commercials that made this slogan stick.

WestJet – Christmas Miracle

US Military – I Want You, Old Spice – The Man Your Man Could Smell Like, Sprite – Sun Fizz (1990s), Skittles – Taste the Rainbow (1994 – Present), WestJet – Christmas Miracle, Procter & Gamble – Thank You, Mom, Apple – Get a Mac, Hoover – It Beats…As it Sweeps…As it Cleans, Dos Equis – The Most Interesting Man in the World, Metro Trains – Dumb Ways to Die, Snickers – You’re Not You When You’re Hungry (2010 – Present), Budweiser – Someone Waits For You At Home (2017 – Present), Pepsi- Is Pepsi OK?, Google – Year in Search, Volkswagen – Think Small, Red Bull – Stratos, Always – #LikeAGirl, Sony Bravia – Colour Like No Other (2005 – Present), Pepsi – “Gladiator Commercial”, Dove – The Real Beauty (2004 – Present), Nike – Just Do It (1988 – Present), Coca-Cola – Share a Coke, McDonald’s – Our Food, Your Questions, Samsung – Join the Flip Side, De Beers – A Diamond is Forever, PSA – Don’t Text and Drive (2010s), Tylenol – Headache Wrecking Ball, Flo – Flo Stories

WestJet turned traveling during the holidays into a magical experience. They surprised passengers with personalized gifts, upgrades, and even heartfelt reunions with loved ones. They captured all these moments in a touching commercial that helped spread joy and highlighted WestJet’s commitment to customer care.

Procter & Gamble – Thank You, Mom

US Military – I Want You, Old Spice – The Man Your Man Could Smell Like, Sprite – Sun Fizz (1990s), Skittles – Taste the Rainbow (1994 – Present), WestJet – Christmas Miracle, Procter & Gamble – Thank You, Mom, Apple – Get a Mac, Hoover – It Beats…As it Sweeps…As it Cleans, Dos Equis – The Most Interesting Man in the World, Metro Trains – Dumb Ways to Die, Snickers – You’re Not You When You’re Hungry (2010 – Present), Budweiser – Someone Waits For You At Home (2017 – Present), Pepsi- Is Pepsi OK?, Google – Year in Search, Volkswagen – Think Small, Red Bull – Stratos, Always – #LikeAGirl, Sony Bravia – Colour Like No Other (2005 – Present), Pepsi – “Gladiator Commercial”, Dove – The Real Beauty (2004 – Present), Nike – Just Do It (1988 – Present), Coca-Cola – Share a Coke, McDonald’s – Our Food, Your Questions, Samsung – Join the Flip Side, De Beers – A Diamond is Forever, PSA – Don’t Text and Drive (2010s), Tylenol – Headache Wrecking Ball, Flo – Flo Stories

The ‘Thank You, Mom’ campaign was launched during the London Olympics to raise money for Youth Sports. This campaign featured P&G brands like Pampers, Tide, and Gillette, which donated to the cause while helping Olympian moms attend the Games, boosting P&G’s image and creating a positive, emotional connection with a global audience.

Apple – Get a Mac

US Military – I Want You, Old Spice – The Man Your Man Could Smell Like, Sprite – Sun Fizz (1990s), Skittles – Taste the Rainbow (1994 – Present), WestJet – Christmas Miracle, Procter & Gamble – Thank You, Mom, Apple – Get a Mac, Hoover – It Beats…As it Sweeps…As it Cleans, Dos Equis – The Most Interesting Man in the World, Metro Trains – Dumb Ways to Die, Snickers – You’re Not You When You’re Hungry (2010 – Present), Budweiser – Someone Waits For You At Home (2017 – Present), Pepsi- Is Pepsi OK?, Google – Year in Search, Volkswagen – Think Small, Red Bull – Stratos, Always – #LikeAGirl, Sony Bravia – Colour Like No Other (2005 – Present), Pepsi – “Gladiator Commercial”, Dove – The Real Beauty (2004 – Present), Nike – Just Do It (1988 – Present), Coca-Cola – Share a Coke, McDonald’s – Our Food, Your Questions, Samsung – Join the Flip Side, De Beers – A Diamond is Forever, PSA – Don’t Text and Drive (2010s), Tylenol – Headache Wrecking Ball, Flo – Flo Stories

Apple has always been defined by its simplicity. This attribute was present in the 2006 ‘Get a Mac’ campaign, which positioned Apple’s laptop as a modern, superior alternative to the classic Windows PC.The campaign humorously showed the Mac’s features while casting PC users as the nerdy, outdated choice. By presenting the Mac as the cooler, more advanced option, the ads were a huge success and reinforced Apple’s premium market position.

Hoover – It Beats…As it Sweeps…As it Cleans

US Military – I Want You, Old Spice – The Man Your Man Could Smell Like, Sprite – Sun Fizz (1990s), Skittles – Taste the Rainbow (1994 – Present), WestJet – Christmas Miracle, Procter & Gamble – Thank You, Mom, Apple – Get a Mac, Hoover – It Beats…As it Sweeps…As it Cleans, Dos Equis – The Most Interesting Man in the World, Metro Trains – Dumb Ways to Die, Snickers – You’re Not You When You’re Hungry (2010 – Present), Budweiser – Someone Waits For You At Home (2017 – Present), Pepsi- Is Pepsi OK?, Google – Year in Search, Volkswagen – Think Small, Red Bull – Stratos, Always – #LikeAGirl, Sony Bravia – Colour Like No Other (2005 – Present), Pepsi – “Gladiator Commercial”, Dove – The Real Beauty (2004 – Present), Nike – Just Do It (1988 – Present), Coca-Cola – Share a Coke, McDonald’s – Our Food, Your Questions, Samsung – Join the Flip Side, De Beers – A Diamond is Forever, PSA – Don’t Text and Drive (2010s), Tylenol – Headache Wrecking Ball, Flo – Flo Stories

Hoover’s iconic tagline, “It Beats…As it Sweeps…As it Cleans,” first appeared in a print campaign in 1919. Simple, catchy, and purposeful, the tagline was later featured in a 1956 black-and-white TV ad. The commercial depicted a young married couple with a house graphic around them. Upbeat music played as a voiceover explained Hoover’s functionality, using a cartoon graphic to break down complex features into consumer-friendly benefits, making the product more relatable and easy to understand.

Dos Equis – The Most Interesting Man in the World

US Military – I Want You, Old Spice – The Man Your Man Could Smell Like, Sprite – Sun Fizz (1990s), Skittles – Taste the Rainbow (1994 – Present), WestJet – Christmas Miracle, Procter & Gamble – Thank You, Mom, Apple – Get a Mac, Hoover – It Beats…As it Sweeps…As it Cleans, Dos Equis – The Most Interesting Man in the World, Metro Trains – Dumb Ways to Die, Snickers – You’re Not You When You’re Hungry (2010 – Present), Budweiser – Someone Waits For You At Home (2017 – Present), Pepsi- Is Pepsi OK?, Google – Year in Search, Volkswagen – Think Small, Red Bull – Stratos, Always – #LikeAGirl, Sony Bravia – Colour Like No Other (2005 – Present), Pepsi – “Gladiator Commercial”, Dove – The Real Beauty (2004 – Present), Nike – Just Do It (1988 – Present), Coca-Cola – Share a Coke, McDonald’s – Our Food, Your Questions, Samsung – Join the Flip Side, De Beers – A Diamond is Forever, PSA – Don’t Text and Drive (2010s), Tylenol – Headache Wrecking Ball, Flo – Flo Stories

Dos Equis, the famous beer brand, created one of the most groundbreaking ad campaigns. It blended humor and silliness by featuring the iconic "Most Interesting Man in the World”. The character became a viral sensation. As social media grew, the ads turned into viral memes, reaching a new generation of consumers and boosting brand awareness.

Metro Trains – Dumb Ways to Die

US Military – I Want You, Old Spice – The Man Your Man Could Smell Like, Sprite – Sun Fizz (1990s), Skittles – Taste the Rainbow (1994 – Present), WestJet – Christmas Miracle, Procter & Gamble – Thank You, Mom, Apple – Get a Mac, Hoover – It Beats…As it Sweeps…As it Cleans, Dos Equis – The Most Interesting Man in the World, Metro Trains – Dumb Ways to Die, Snickers – You’re Not You When You’re Hungry (2010 – Present), Budweiser – Someone Waits For You At Home (2017 – Present), Pepsi- Is Pepsi OK?, Google – Year in Search, Volkswagen – Think Small, Red Bull – Stratos, Always – #LikeAGirl, Sony Bravia – Colour Like No Other (2005 – Present), Pepsi – “Gladiator Commercial”, Dove – The Real Beauty (2004 – Present), Nike – Just Do It (1988 – Present), Coca-Cola – Share a Coke, McDonald’s – Our Food, Your Questions, Samsung – Join the Flip Side, De Beers – A Diamond is Forever, PSA – Don’t Text and Drive (2010s), Tylenol – Headache Wrecking Ball, Flo – Flo Stories

Metro Trains in Australia launched the viral ‘Dumb Ways to Die’ campaign to promote railway safety.This campaign used a mix of humor and creativity to engage an audience that usually ignores safety messages.It ran for weeks and made accidents decrease by 30%, showing that humor can successfully reach younger, less safety-conscious audiences. The campaign became a hit, not just for its success in reducing the number of accidents, but for its clever, memorable approach to a serious public message.

Snickers – You’re Not You When You’re Hungry (2010 – Present)

US Military – I Want You, Old Spice – The Man Your Man Could Smell Like, Sprite – Sun Fizz (1990s), Skittles – Taste the Rainbow (1994 – Present), WestJet – Christmas Miracle, Procter & Gamble – Thank You, Mom, Apple – Get a Mac, Hoover – It Beats…As it Sweeps…As it Cleans, Dos Equis – The Most Interesting Man in the World, Metro Trains – Dumb Ways to Die, Snickers – You’re Not You When You’re Hungry (2010 – Present), Budweiser – Someone Waits For You At Home (2017 – Present), Pepsi- Is Pepsi OK?, Google – Year in Search, Volkswagen – Think Small, Red Bull – Stratos, Always – #LikeAGirl, Sony Bravia – Colour Like No Other (2005 – Present), Pepsi – “Gladiator Commercial”, Dove – The Real Beauty (2004 – Present), Nike – Just Do It (1988 – Present), Coca-Cola – Share a Coke, McDonald’s – Our Food, Your Questions, Samsung – Join the Flip Side, De Beers – A Diamond is Forever, PSA – Don’t Text and Drive (2010s), Tylenol – Headache Wrecking Ball, Flo – Flo Stories

While showing you relatable videos of people having personality swaps when hungry, Snickers let us believe that one of their candy bars would bring us back to normal.

Budweiser – Someone Waits For You At Home (2017 – Present)

US Military – I Want You, Old Spice – The Man Your Man Could Smell Like, Sprite – Sun Fizz (1990s), Skittles – Taste the Rainbow (1994 – Present), WestJet – Christmas Miracle, Procter & Gamble – Thank You, Mom, Apple – Get a Mac, Hoover – It Beats…As it Sweeps…As it Cleans, Dos Equis – The Most Interesting Man in the World, Metro Trains – Dumb Ways to Die, Snickers – You’re Not You When You’re Hungry (2010 – Present), Budweiser – Someone Waits For You At Home (2017 – Present), Pepsi- Is Pepsi OK?, Google – Year in Search, Volkswagen – Think Small, Red Bull – Stratos, Always – #LikeAGirl, Sony Bravia – Colour Like No Other (2005 – Present), Pepsi – “Gladiator Commercial”, Dove – The Real Beauty (2004 – Present), Nike – Just Do It (1988 – Present), Coca-Cola – Share a Coke, McDonald’s – Our Food, Your Questions, Samsung – Join the Flip Side, De Beers – A Diamond is Forever, PSA – Don’t Text and Drive (2010s), Tylenol – Headache Wrecking Ball, Flo – Flo Stories

To raise awareness about the dangers of drunk driving, Budweiser made a set of ads whose narrative focused on the strong bond between loved ones, particularly between dogs and their owners. The message of these ads reminded us that someone was waiting for us to come home safely.

Pepsi- Is Pepsi OK?

US Military – I Want You, Old Spice – The Man Your Man Could Smell Like, Sprite – Sun Fizz (1990s), Skittles – Taste the Rainbow (1994 – Present), WestJet – Christmas Miracle, Procter & Gamble – Thank You, Mom, Apple – Get a Mac, Hoover – It Beats…As it Sweeps…As it Cleans, Dos Equis – The Most Interesting Man in the World, Metro Trains – Dumb Ways to Die, Snickers – You’re Not You When You’re Hungry (2010 – Present), Budweiser – Someone Waits For You At Home (2017 – Present), Pepsi- Is Pepsi OK?, Google – Year in Search, Volkswagen – Think Small, Red Bull – Stratos, Always – #LikeAGirl, Sony Bravia – Colour Like No Other (2005 – Present), Pepsi – “Gladiator Commercial”, Dove – The Real Beauty (2004 – Present), Nike – Just Do It (1988 – Present), Coca-Cola – Share a Coke, McDonald’s – Our Food, Your Questions, Samsung – Join the Flip Side, De Beers – A Diamond is Forever, PSA – Don’t Text and Drive (2010s), Tylenol – Headache Wrecking Ball, Flo – Flo Stories

Everyone has, at some point in their history, heard the phrase “Is Pepsi OK?” when ordering a Coke. In 2019, Pepsi made that phrase the keystone of their ad campaign. With stars as Steve Carell, Cardi B, and Lil Jon, the ad takes on the question, showing that Pepsi is not just “OK” but freshly superior.The campaign excels for its creativity, showing that comprehending customers and turning messages into positive ones can boost an already great brand like Pepsi.

US Military – I Want You, Old Spice – The Man Your Man Could Smell Like, Sprite – Sun Fizz (1990s), Skittles – Taste the Rainbow (1994 – Present), WestJet – Christmas Miracle, Procter & Gamble – Thank You, Mom, Apple – Get a Mac, Hoover – It Beats…As it Sweeps…As it Cleans, Dos Equis – The Most Interesting Man in the World, Metro Trains – Dumb Ways to Die, Snickers – You’re Not You When You’re Hungry (2010 – Present), Budweiser – Someone Waits For You At Home (2017 – Present), Pepsi- Is Pepsi OK?, Google – Year in Search, Volkswagen – Think Small, Red Bull – Stratos, Always – #LikeAGirl, Sony Bravia – Colour Like No Other (2005 – Present), Pepsi – “Gladiator Commercial”, Dove – The Real Beauty (2004 – Present), Nike – Just Do It (1988 – Present), Coca-Cola – Share a Coke, McDonald’s – Our Food, Your Questions, Samsung – Join the Flip Side, De Beers – A Diamond is Forever, PSA – Don’t Text and Drive (2010s), Tylenol – Headache Wrecking Ball, Flo – Flo Stories

In 2017, Google released a powerful two-minute ad summarizing the year’s top searches. The video, focused on questions such as "how to help?" in times of crisis, reflected on the widespread need for help during natural disasters, where billions in damages occurred, and it showcased Google’s role in connecting people with ways to assist those in need.

Volkswagen – Think Small

US Military – I Want You, Old Spice – The Man Your Man Could Smell Like, Sprite – Sun Fizz (1990s), Skittles – Taste the Rainbow (1994 – Present), WestJet – Christmas Miracle, Procter & Gamble – Thank You, Mom, Apple – Get a Mac, Hoover – It Beats…As it Sweeps…As it Cleans, Dos Equis – The Most Interesting Man in the World, Metro Trains – Dumb Ways to Die, Snickers – You’re Not You When You’re Hungry (2010 – Present), Budweiser – Someone Waits For You At Home (2017 – Present), Pepsi- Is Pepsi OK?, Google – Year in Search, Volkswagen – Think Small, Red Bull – Stratos, Always – #LikeAGirl, Sony Bravia – Colour Like No Other (2005 – Present), Pepsi – “Gladiator Commercial”, Dove – The Real Beauty (2004 – Present), Nike – Just Do It (1988 – Present), Coca-Cola – Share a Coke, McDonald’s – Our Food, Your Questions, Samsung – Join the Flip Side, De Beers – A Diamond is Forever, PSA – Don’t Text and Drive (2010s), Tylenol – Headache Wrecking Ball, Flo – Flo Stories

The “think small” campaign for Volkswagen was created by Julian Koenig at Doyle Dane Bernbach (DDB) in 1959, and it is considered to be one of the most powerful and memorable ads in history.The campaign promoted the Beetle, and it was named the best of the 20th century by Ad Age. It smartly focused on the car’s smaller size, making what could look like a “con”, a very big “pro”. As there were plenty of large and fancy cars, this campaign showed the power of simple messages and outstanding images.

Red Bull – Stratos

US Military – I Want You, Old Spice – The Man Your Man Could Smell Like, Sprite – Sun Fizz (1990s), Skittles – Taste the Rainbow (1994 – Present), WestJet – Christmas Miracle, Procter & Gamble – Thank You, Mom, Apple – Get a Mac, Hoover – It Beats…As it Sweeps…As it Cleans, Dos Equis – The Most Interesting Man in the World, Metro Trains – Dumb Ways to Die, Snickers – You’re Not You When You’re Hungry (2010 – Present), Budweiser – Someone Waits For You At Home (2017 – Present), Pepsi- Is Pepsi OK?, Google – Year in Search, Volkswagen – Think Small, Red Bull – Stratos, Always – #LikeAGirl, Sony Bravia – Colour Like No Other (2005 – Present), Pepsi – “Gladiator Commercial”, Dove – The Real Beauty (2004 – Present), Nike – Just Do It (1988 – Present), Coca-Cola – Share a Coke, McDonald’s – Our Food, Your Questions, Samsung – Join the Flip Side, De Beers – A Diamond is Forever, PSA – Don’t Text and Drive (2010s), Tylenol – Headache Wrecking Ball, Flo – Flo Stories

Everyone knows that advertising during the Super Bowl is a big shot, and Red Bull took advantage of that with its memorable “Stratos” campaign in 2012. “Stratos” told the story of Felix Baumgargner, the Austrian skydiver who broke the record for the highest ever skydive. On October 14, 2012, he reached 24.5 miles in a stratospheric balloon before sinking back to Earth at speeds of up to 834.5 mph (1,342.8 km/h), with a GoPro camera strapped to his suit. This extraordinary, eye-catching campaign elevated experimental marketing, uplifting Red Bull’s global profile exceptionally.

Always – #LikeAGirl

US Military – I Want You, Old Spice – The Man Your Man Could Smell Like, Sprite – Sun Fizz (1990s), Skittles – Taste the Rainbow (1994 – Present), WestJet – Christmas Miracle, Procter & Gamble – Thank You, Mom, Apple – Get a Mac, Hoover – It Beats…As it Sweeps…As it Cleans, Dos Equis – The Most Interesting Man in the World, Metro Trains – Dumb Ways to Die, Snickers – You’re Not You When You’re Hungry (2010 – Present), Budweiser – Someone Waits For You At Home (2017 – Present), Pepsi- Is Pepsi OK?, Google – Year in Search, Volkswagen – Think Small, Red Bull – Stratos, Always – #LikeAGirl, Sony Bravia – Colour Like No Other (2005 – Present), Pepsi – “Gladiator Commercial”, Dove – The Real Beauty (2004 – Present), Nike – Just Do It (1988 – Present), Coca-Cola – Share a Coke, McDonald’s – Our Food, Your Questions, Samsung – Join the Flip Side, De Beers – A Diamond is Forever, PSA – Don’t Text and Drive (2010s), Tylenol – Headache Wrecking Ball, Flo – Flo Stories

Always’ #LikeAGirl campaign turned the challenge that is puberty into something positive. Targeting young girls and their parents, the goal of the campaign was to celebrate doing things “like a girl,” turning puberty into a positive experience, and encouraging confidence. That simple hashtag was super impactful, and a follow-up study showed that 94% of customers felt the campaign boosted girls' confidence, strengthening the bond between Always and its audience.

Sony Bravia – Colour Like No Other (2005 – Present)

US Military – I Want You, Old Spice – The Man Your Man Could Smell Like, Sprite – Sun Fizz (1990s), Skittles – Taste the Rainbow (1994 – Present), WestJet – Christmas Miracle, Procter & Gamble – Thank You, Mom, Apple – Get a Mac, Hoover – It Beats…As it Sweeps…As it Cleans, Dos Equis – The Most Interesting Man in the World, Metro Trains – Dumb Ways to Die, Snickers – You’re Not You When You’re Hungry (2010 – Present), Budweiser – Someone Waits For You At Home (2017 – Present), Pepsi- Is Pepsi OK?, Google – Year in Search, Volkswagen – Think Small, Red Bull – Stratos, Always – #LikeAGirl, Sony Bravia – Colour Like No Other (2005 – Present), Pepsi – “Gladiator Commercial”, Dove – The Real Beauty (2004 – Present), Nike – Just Do It (1988 – Present), Coca-Cola – Share a Coke, McDonald’s – Our Food, Your Questions, Samsung – Join the Flip Side, De Beers – A Diamond is Forever, PSA – Don’t Text and Drive (2010s), Tylenol – Headache Wrecking Ball, Flo – Flo Stories

The main purpose of this campaign was to showcase Bravia’s cutting-edge attribute: colour. Vivid and lifelike visuals were the stars of these ads, capturing the audience's attention with super vibrant colors and satisfying videos.

Pepsi – “Gladiator Commercial”

US Military – I Want You, Old Spice – The Man Your Man Could Smell Like, Sprite – Sun Fizz (1990s), Skittles – Taste the Rainbow (1994 – Present), WestJet – Christmas Miracle, Procter & Gamble – Thank You, Mom, Apple – Get a Mac, Hoover – It Beats…As it Sweeps…As it Cleans, Dos Equis – The Most Interesting Man in the World, Metro Trains – Dumb Ways to Die, Snickers – You’re Not You When You’re Hungry (2010 – Present), Budweiser – Someone Waits For You At Home (2017 – Present), Pepsi- Is Pepsi OK?, Google – Year in Search, Volkswagen – Think Small, Red Bull – Stratos, Always – #LikeAGirl, Sony Bravia – Colour Like No Other (2005 – Present), Pepsi – “Gladiator Commercial”, Dove – The Real Beauty (2004 – Present), Nike – Just Do It (1988 – Present), Coca-Cola – Share a Coke, McDonald’s – Our Food, Your Questions, Samsung – Join the Flip Side, De Beers – A Diamond is Forever, PSA – Don’t Text and Drive (2010s), Tylenol – Headache Wrecking Ball, Flo – Flo Stories

Not only was this commercial epic due to its storytelling and production, but also because of the celebrities that starred in it. Beyoncé, Pink, and Britney Spears are fighting against Enrique Iglesias to reclaim their power in the Roman coliseum while We Will Rock You by Queen plays in the background. Simply iconic and hard to top.

Dove – The Real Beauty (2004 – Present)

US Military – I Want You, Old Spice – The Man Your Man Could Smell Like, Sprite – Sun Fizz (1990s), Skittles – Taste the Rainbow (1994 – Present), WestJet – Christmas Miracle, Procter & Gamble – Thank You, Mom, Apple – Get a Mac, Hoover – It Beats…As it Sweeps…As it Cleans, Dos Equis – The Most Interesting Man in the World, Metro Trains – Dumb Ways to Die, Snickers – You’re Not You When You’re Hungry (2010 – Present), Budweiser – Someone Waits For You At Home (2017 – Present), Pepsi- Is Pepsi OK?, Google – Year in Search, Volkswagen – Think Small, Red Bull – Stratos, Always – #LikeAGirl, Sony Bravia – Colour Like No Other (2005 – Present), Pepsi – “Gladiator Commercial”, Dove – The Real Beauty (2004 – Present), Nike – Just Do It (1988 – Present), Coca-Cola – Share a Coke, McDonald’s – Our Food, Your Questions, Samsung – Join the Flip Side, De Beers – A Diamond is Forever, PSA – Don’t Text and Drive (2010s), Tylenol – Headache Wrecking Ball, Flo – Flo Stories

Dove changed the narrative that beauty brands usually had. Instead of using models, the campaign featured real women, highlighting their unique features, and it crafted a message that, instead of telling you everything about you was wrong, it showed you how to take care of yourself. The impact was huge. It started conversations about unrealistic beauty standards, and it showed a diverse and authentic side of the industry.

Nike – Just Do It (1988 – Present)

US Military – I Want You, Old Spice – The Man Your Man Could Smell Like, Sprite – Sun Fizz (1990s), Skittles – Taste the Rainbow (1994 – Present), WestJet – Christmas Miracle, Procter & Gamble – Thank You, Mom, Apple – Get a Mac, Hoover – It Beats…As it Sweeps…As it Cleans, Dos Equis – The Most Interesting Man in the World, Metro Trains – Dumb Ways to Die, Snickers – You’re Not You When You’re Hungry (2010 – Present), Budweiser – Someone Waits For You At Home (2017 – Present), Pepsi- Is Pepsi OK?, Google – Year in Search, Volkswagen – Think Small, Red Bull – Stratos, Always – #LikeAGirl, Sony Bravia – Colour Like No Other (2005 – Present), Pepsi – “Gladiator Commercial”, Dove – The Real Beauty (2004 – Present), Nike – Just Do It (1988 – Present), Coca-Cola – Share a Coke, McDonald’s – Our Food, Your Questions, Samsung – Join the Flip Side, De Beers – A Diamond is Forever, PSA – Don’t Text and Drive (2010s), Tylenol – Headache Wrecking Ball, Flo – Flo Stories

In 1987, Nike teamed up with Wieden + Kennedy for its first big TV campaign. When they started producing those ads, they seemed disjointed, lacking a unifying theme and losing the whole purpose of a campaign. The night before launching it, Dan Wieden brought up the iconic "Just Do It" slogan to tie everything together. Simple yet powerful, it resonated emotionally with audiences and helped solidify Nike’s brand identity. It was so iconic that we still see it around.

Coca-Cola – Share a Coke

US Military – I Want You, Old Spice – The Man Your Man Could Smell Like, Sprite – Sun Fizz (1990s), Skittles – Taste the Rainbow (1994 – Present), WestJet – Christmas Miracle, Procter & Gamble – Thank You, Mom, Apple – Get a Mac, Hoover – It Beats…As it Sweeps…As it Cleans, Dos Equis – The Most Interesting Man in the World, Metro Trains – Dumb Ways to Die, Snickers – You’re Not You When You’re Hungry (2010 – Present), Budweiser – Someone Waits For You At Home (2017 – Present), Pepsi- Is Pepsi OK?, Google – Year in Search, Volkswagen – Think Small, Red Bull – Stratos, Always – #LikeAGirl, Sony Bravia – Colour Like No Other (2005 – Present), Pepsi – “Gladiator Commercial”, Dove – The Real Beauty (2004 – Present), Nike – Just Do It (1988 – Present), Coca-Cola – Share a Coke, McDonald’s – Our Food, Your Questions, Samsung – Join the Flip Side, De Beers – A Diamond is Forever, PSA – Don’t Text and Drive (2010s), Tylenol – Headache Wrecking Ball, Flo – Flo Stories

This campaign capitalized on the loyal customers by encouraging personal connection. They customized Coke bottles with labels reading “Share a Coke with…” followed by one of 150 popular names. Instead of focusing on the brand or product, Coca-Cola aimed to strengthen its bond with customers. The campaign also increased user-generated content, as people shared their moments enjoying a Coke with friends and family on social media. The campaign's global success highlighted the power of personalization in marketing.

McDonald’s – Our Food, Your Questions

US Military – I Want You, Old Spice – The Man Your Man Could Smell Like, Sprite – Sun Fizz (1990s), Skittles – Taste the Rainbow (1994 – Present), WestJet – Christmas Miracle, Procter & Gamble – Thank You, Mom, Apple – Get a Mac, Hoover – It Beats…As it Sweeps…As it Cleans, Dos Equis – The Most Interesting Man in the World, Metro Trains – Dumb Ways to Die, Snickers – You’re Not You When You’re Hungry (2010 – Present), Budweiser – Someone Waits For You At Home (2017 – Present), Pepsi- Is Pepsi OK?, Google – Year in Search, Volkswagen – Think Small, Red Bull – Stratos, Always – #LikeAGirl, Sony Bravia – Colour Like No Other (2005 – Present), Pepsi – “Gladiator Commercial”, Dove – The Real Beauty (2004 – Present), Nike – Just Do It (1988 – Present), Coca-Cola – Share a Coke, McDonald’s – Our Food, Your Questions, Samsung – Join the Flip Side, De Beers – A Diamond is Forever, PSA – Don’t Text and Drive (2010s), Tylenol – Headache Wrecking Ball, Flo – Flo Stories

To show transparency, McDonald’s invited customers to ask anything they wanted and responded with honesty. The company used a website, social media, and behind-the-scenes footage to tackle myths by showing real ingredients and opening its kitchens to the public. This campaign helped McDonald’s rebuild trust by proving it had nothing to hide.

Samsung – Join the Flip Side

US Military – I Want You, Old Spice – The Man Your Man Could Smell Like, Sprite – Sun Fizz (1990s), Skittles – Taste the Rainbow (1994 – Present), WestJet – Christmas Miracle, Procter & Gamble – Thank You, Mom, Apple – Get a Mac, Hoover – It Beats…As it Sweeps…As it Cleans, Dos Equis – The Most Interesting Man in the World, Metro Trains – Dumb Ways to Die, Snickers – You’re Not You When You’re Hungry (2010 – Present), Budweiser – Someone Waits For You At Home (2017 – Present), Pepsi- Is Pepsi OK?, Google – Year in Search, Volkswagen – Think Small, Red Bull – Stratos, Always – #LikeAGirl, Sony Bravia – Colour Like No Other (2005 – Present), Pepsi – “Gladiator Commercial”, Dove – The Real Beauty (2004 – Present), Nike – Just Do It (1988 – Present), Coca-Cola – Share a Coke, McDonald’s – Our Food, Your Questions, Samsung – Join the Flip Side, De Beers – A Diamond is Forever, PSA – Don’t Text and Drive (2010s), Tylenol – Headache Wrecking Ball, Flo – Flo Stories

The keys to making this ad so memorable were two: nostalgia and innovation. Samsung brought up a lot of memories by showcasing their new foldable phones. This ad boosted brand awareness and brought in a lot of sales. Who doesn’t miss a flip phone?

De Beers – A Diamond is Forever

US Military – I Want You, Old Spice – The Man Your Man Could Smell Like, Sprite – Sun Fizz (1990s), Skittles – Taste the Rainbow (1994 – Present), WestJet – Christmas Miracle, Procter & Gamble – Thank You, Mom, Apple – Get a Mac, Hoover – It Beats…As it Sweeps…As it Cleans, Dos Equis – The Most Interesting Man in the World, Metro Trains – Dumb Ways to Die, Snickers – You’re Not You When You’re Hungry (2010 – Present), Budweiser – Someone Waits For You At Home (2017 – Present), Pepsi- Is Pepsi OK?, Google – Year in Search, Volkswagen – Think Small, Red Bull – Stratos, Always – #LikeAGirl, Sony Bravia – Colour Like No Other (2005 – Present), Pepsi – “Gladiator Commercial”, Dove – The Real Beauty (2004 – Present), Nike – Just Do It (1988 – Present), Coca-Cola – Share a Coke, McDonald’s – Our Food, Your Questions, Samsung – Join the Flip Side, De Beers – A Diamond is Forever, PSA – Don’t Text and Drive (2010s), Tylenol – Headache Wrecking Ball, Flo – Flo Stories

After the Great Depression, De Beers faced a drop in diamond sales. To turn things around, copywriter Frances Gerety at NW Ayer in Philadelphia crafted the iconic slogan, “A Diamond is Forever.” This simple yet powerful line became the foundation of a successful print campaign. Over 70 years later, it’s still one of the most memorable brand taglines ever, with a 2013 New York Times article revealing that it had been featured in every De Beers engagement ad since 1948.

PSA – Don’t Text and Drive (2010s)

US Military – I Want You, Old Spice – The Man Your Man Could Smell Like, Sprite – Sun Fizz (1990s), Skittles – Taste the Rainbow (1994 – Present), WestJet – Christmas Miracle, Procter & Gamble – Thank You, Mom, Apple – Get a Mac, Hoover – It Beats…As it Sweeps…As it Cleans, Dos Equis – The Most Interesting Man in the World, Metro Trains – Dumb Ways to Die, Snickers – You’re Not You When You’re Hungry (2010 – Present), Budweiser – Someone Waits For You At Home (2017 – Present), Pepsi- Is Pepsi OK?, Google – Year in Search, Volkswagen – Think Small, Red Bull – Stratos, Always – #LikeAGirl, Sony Bravia – Colour Like No Other (2005 – Present), Pepsi – “Gladiator Commercial”, Dove – The Real Beauty (2004 – Present), Nike – Just Do It (1988 – Present), Coca-Cola – Share a Coke, McDonald’s – Our Food, Your Questions, Samsung – Join the Flip Side, De Beers – A Diamond is Forever, PSA – Don’t Text and Drive (2010s), Tylenol – Headache Wrecking Ball, Flo – Flo Stories

An emotional story that vividly portrayed the life-changing consequences of texting and driving succeeded in shocking viewers and raising awareness on making safer choices while behind the wheel.

Tylenol – Headache Wrecking Ball

US Military – I Want You, Old Spice – The Man Your Man Could Smell Like, Sprite – Sun Fizz (1990s), Skittles – Taste the Rainbow (1994 – Present), WestJet – Christmas Miracle, Procter & Gamble – Thank You, Mom, Apple – Get a Mac, Hoover – It Beats…As it Sweeps…As it Cleans, Dos Equis – The Most Interesting Man in the World, Metro Trains – Dumb Ways to Die, Snickers – You’re Not You When You’re Hungry (2010 – Present), Budweiser – Someone Waits For You At Home (2017 – Present), Pepsi- Is Pepsi OK?, Google – Year in Search, Volkswagen – Think Small, Red Bull – Stratos, Always – #LikeAGirl, Sony Bravia – Colour Like No Other (2005 – Present), Pepsi – “Gladiator Commercial”, Dove – The Real Beauty (2004 – Present), Nike – Just Do It (1988 – Present), Coca-Cola – Share a Coke, McDonald’s – Our Food, Your Questions, Samsung – Join the Flip Side, De Beers – A Diamond is Forever, PSA – Don’t Text and Drive (2010s), Tylenol – Headache Wrecking Ball, Flo – Flo Stories

This dramatic billboard was able to illustrate the intense pounding a headache can make you feel, and how Tylenol could fix it. It was a creative, eye-catching visual resource to draw people in.

Flo – Flo Stories

US Military – I Want You, Old Spice – The Man Your Man Could Smell Like, Sprite – Sun Fizz (1990s), Skittles – Taste the Rainbow (1994 – Present), WestJet – Christmas Miracle, Procter & Gamble – Thank You, Mom, Apple – Get a Mac, Hoover – It Beats…As it Sweeps…As it Cleans, Dos Equis – The Most Interesting Man in the World, Metro Trains – Dumb Ways to Die, Snickers – You’re Not You When You’re Hungry (2010 – Present), Budweiser – Someone Waits For You At Home (2017 – Present), Pepsi- Is Pepsi OK?, Google – Year in Search, Volkswagen – Think Small, Red Bull – Stratos, Always – #LikeAGirl, Sony Bravia – Colour Like No Other (2005 – Present), Pepsi – “Gladiator Commercial”, Dove – The Real Beauty (2004 – Present), Nike – Just Do It (1988 – Present), Coca-Cola – Share a Coke, McDonald’s – Our Food, Your Questions, Samsung – Join the Flip Side, De Beers – A Diamond is Forever, PSA – Don’t Text and Drive (2010s), Tylenol – Headache Wrecking Ball, Flo – Flo Stories

Flo not only changed the narrative on women’s health, but it also turned into a revolutionary way for women to access health resources. By making it visually engaging, modern, and with a conversational tone, it turned into women’s main source of information regarding their health.

Post Related