Vintage Action Figures That Are Worth Collecting

When Toys Become Treasures

When Toys Become Treasures, She-Ra And Swift Wind, Silver Shirt Luke Cage, Attack Armor Batman, Spider-Man, Dinosaucers, MacGyver, Green Beret G.I. Joe, Optimus Prime, The Blank, Computron, Scratch The Cat, Rocket-Firing Boba Fett, Laser Power He-Man and Laser Light Skeletor, Technodrome, Marvelmania Ghost Rider, Blue Wasp, El Capitan Rayo, Yak Face

There was a time when action figures were just toys—plastic heroes tossed in the sandbox, dunked in the bathtub, and forgotten under the couch. But in today’s collector’s market, those same toys can fetch thousands, even hundreds of thousands, of dollars. From superheroes to wrestlers to obscure one-off characters, these figures have turned into serious investments. 

She-Ra And Swift Wind

When Toys Become Treasures, She-Ra And Swift Wind, Silver Shirt Luke Cage, Attack Armor Batman, Spider-Man, Dinosaucers, MacGyver, Green Beret G.I. Joe, Optimus Prime, The Blank, Computron, Scratch The Cat, Rocket-Firing Boba Fett, Laser Power He-Man and Laser Light Skeletor, Technodrome, Marvelmania Ghost Rider, Blue Wasp, El Capitan Rayo, Yak Face

Back in the mid-80s, She-Ra was the queen of Saturday morning cartoons. To capitalize on her popularity, Mattel launched the Princess of Power line in 1985. Some lucky fans scored a She-Ra packaged with her unicorn sidekick, Swift Wind. One mint-condition boxed figure sold for $4,000, proving that girl power pays off—especially if you never opened the box.

Vlix

When Toys Become Treasures, She-Ra And Swift Wind, Silver Shirt Luke Cage, Attack Armor Batman, Spider-Man, Dinosaucers, MacGyver, Green Beret G.I. Joe, Optimus Prime, The Blank, Computron, Scratch The Cat, Rocket-Firing Boba Fett, Laser Power He-Man and Laser Light Skeletor, Technodrome, Marvelmania Ghost Rider, Blue Wasp, El Capitan Rayo, Yak Face

Not all valuable toys are tied to blockbusters. Vlix, a character from the short-lived Star Wars: Droids cartoon, never even made it to U.S. toy shelves. Brazilian company Glasslite finally produced him in 1988. His obscurity makes him a collector’s grail today, with values starting around $150. Sometimes the weirdest characters pack the biggest punch.

Silver Shirt Luke Cage

When Toys Become Treasures, She-Ra And Swift Wind, Silver Shirt Luke Cage, Attack Armor Batman, Spider-Man, Dinosaucers, MacGyver, Green Beret G.I. Joe, Optimus Prime, The Blank, Computron, Scratch The Cat, Rocket-Firing Boba Fett, Laser Power He-Man and Laser Light Skeletor, Technodrome, Marvelmania Ghost Rider, Blue Wasp, El Capitan Rayo, Yak Face

The Marvel Legends line from ToyBiz had its share of rare variants, and the silver-shirted Luke Cage is one of the oddest. Never sold in stores, this toy was quietly shelved and vanished into myth. For collectors, that’s the magic word. The scarcity ensures its place in the “hard-to-find” hall of fame.

Attack Armor Batman

When Toys Become Treasures, She-Ra And Swift Wind, Silver Shirt Luke Cage, Attack Armor Batman, Spider-Man, Dinosaucers, MacGyver, Green Beret G.I. Joe, Optimus Prime, The Blank, Computron, Scratch The Cat, Rocket-Firing Boba Fett, Laser Power He-Man and Laser Light Skeletor, Technodrome, Marvelmania Ghost Rider, Blue Wasp, El Capitan Rayo, Yak Face

Not every Batman toy gets the same love. Released in 2004, Attack Armor Batman came with fancy gear—but wasn’t nearly as popular as his Bat-Signal counterpart. With fewer made, collectors now shell out $200–$500 for one. Proof that even the Dark Knight’s “flops” can turn into bat-sized fortunes.

Faker

When Toys Become Treasures, She-Ra And Swift Wind, Silver Shirt Luke Cage, Attack Armor Batman, Spider-Man, Dinosaucers, MacGyver, Green Beret G.I. Joe, Optimus Prime, The Blank, Computron, Scratch The Cat, Rocket-Firing Boba Fett, Laser Power He-Man and Laser Light Skeletor, Technodrome, Marvelmania Ghost Rider, Blue Wasp, El Capitan Rayo, Yak Face

Masters of the Universe was a merchandising machine, and Faker—an evil robot clone of He-Man—joined the toy line in 1986. He may not have been the rarest in the set, but collectors will still pay $200–$2,000 for him. Nothing screams 80s toy magic quite like a neon-skinned evil twin.

Spider-Man

When Toys Become Treasures, She-Ra And Swift Wind, Silver Shirt Luke Cage, Attack Armor Batman, Spider-Man, Dinosaucers, MacGyver, Green Beret G.I. Joe, Optimus Prime, The Blank, Computron, Scratch The Cat, Rocket-Firing Boba Fett, Laser Power He-Man and Laser Light Skeletor, Technodrome, Marvelmania Ghost Rider, Blue Wasp, El Capitan Rayo, Yak Face

Mego was a pioneer in superhero action figures, and their early 1970s Spider-Man is still the crown jewel. While Mego made tons of Marvel and DC characters, Spidey remains the most valuable, selling for up to $1,000. Friendly neighborhood, yes. Friendly on your wallet? Not so much.

Dinosaucers

When Toys Become Treasures, She-Ra And Swift Wind, Silver Shirt Luke Cage, Attack Armor Batman, Spider-Man, Dinosaucers, MacGyver, Green Beret G.I. Joe, Optimus Prime, The Blank, Computron, Scratch The Cat, Rocket-Firing Boba Fett, Laser Power He-Man and Laser Light Skeletor, Technodrome, Marvelmania Ghost Rider, Blue Wasp, El Capitan Rayo, Yak Face

Remember the short-lived Dinosaucers cartoon? Most don’t, which is why these figures are so rare. Produced in Brazil by Glasslite, they were never released in the U.S. Depending on the character, they can sell for up to $750. Sometimes extinction equals rarity.

MacGyver

When Toys Become Treasures, She-Ra And Swift Wind, Silver Shirt Luke Cage, Attack Armor Batman, Spider-Man, Dinosaucers, MacGyver, Green Beret G.I. Joe, Optimus Prime, The Blank, Computron, Scratch The Cat, Rocket-Firing Boba Fett, Laser Power He-Man and Laser Light Skeletor, Technodrome, Marvelmania Ghost Rider, Blue Wasp, El Capitan Rayo, Yak Face

Only Glasslite could make a figure as crafty as MacGyver. Released in Brazil in 1993—after the show ended—the toy came with vehicles and accessories. Today, just the figure alone can fetch $400–$900. Just like the TV hero, it’s always in demand.

Green Beret G.I. Joe

When Toys Become Treasures, She-Ra And Swift Wind, Silver Shirt Luke Cage, Attack Armor Batman, Spider-Man, Dinosaucers, MacGyver, Green Beret G.I. Joe, Optimus Prime, The Blank, Computron, Scratch The Cat, Rocket-Firing Boba Fett, Laser Power He-Man and Laser Light Skeletor, Technodrome, Marvelmania Ghost Rider, Blue Wasp, El Capitan Rayo, Yak Face

Hasbro’s 1966 Green Beret G.I. Joe came loaded with gear, making it a favorite among kids of the time. Complete boxed versions can fetch up to $2,400 today. Early G.I. Joes prove that military grit ages into collector gold.

Optimus Prime

When Toys Become Treasures, She-Ra And Swift Wind, Silver Shirt Luke Cage, Attack Armor Batman, Spider-Man, Dinosaucers, MacGyver, Green Beret G.I. Joe, Optimus Prime, The Blank, Computron, Scratch The Cat, Rocket-Firing Boba Fett, Laser Power He-Man and Laser Light Skeletor, Technodrome, Marvelmania Ghost Rider, Blue Wasp, El Capitan Rayo, Yak Face

The 1984 Transformers line was an instant smash, and Optimus Prime was its leader in more ways than one. Mint condition boxed Primes go for $500–$1,200. If you managed to keep yours from transforming into a scratched-up mess, congratulations—you’re sitting on a small fortune.

The Blank

When Toys Become Treasures, She-Ra And Swift Wind, Silver Shirt Luke Cage, Attack Armor Batman, Spider-Man, Dinosaucers, MacGyver, Green Beret G.I. Joe, Optimus Prime, The Blank, Computron, Scratch The Cat, Rocket-Firing Boba Fett, Laser Power He-Man and Laser Light Skeletor, Technodrome, Marvelmania Ghost Rider, Blue Wasp, El Capitan Rayo, Yak Face

Playmates withheld The Blank figure from its 1990 Dick Tracy toy line to avoid spoiling the movie’s twist. Released only in Canada through Sears, it’s now worth up to $1,300. Obscure exclusives? Collectors eat them up.

Computron

When Toys Become Treasures, She-Ra And Swift Wind, Silver Shirt Luke Cage, Attack Armor Batman, Spider-Man, Dinosaucers, MacGyver, Green Beret G.I. Joe, Optimus Prime, The Blank, Computron, Scratch The Cat, Rocket-Firing Boba Fett, Laser Power He-Man and Laser Light Skeletor, Technodrome, Marvelmania Ghost Rider, Blue Wasp, El Capitan Rayo, Yak Face

Transformers had their share of combiners, but Computron—made of five Technobots—was only sold as a 1986 gift set. Mint versions can climb to $5,000. If Voltron had a nerdy cousin, it’d be Computron.

Scratch The Cat

When Toys Become Treasures, She-Ra And Swift Wind, Silver Shirt Luke Cage, Attack Armor Batman, Spider-Man, Dinosaucers, MacGyver, Green Beret G.I. Joe, Optimus Prime, The Blank, Computron, Scratch The Cat, Rocket-Firing Boba Fett, Laser Power He-Man and Laser Light Skeletor, Technodrome, Marvelmania Ghost Rider, Blue Wasp, El Capitan Rayo, Yak Face

This 1993 Teenage Mutant Ninja Turtles figure was based on a minor character who barely appeared in the franchise. Because he wasn’t mass-produced, Scratch is now incredibly valuable, selling for $1,200–$6,500. Turtle power, but make it rare.

Rocket-Firing Boba Fett

When Toys Become Treasures, She-Ra And Swift Wind, Silver Shirt Luke Cage, Attack Armor Batman, Spider-Man, Dinosaucers, MacGyver, Green Beret G.I. Joe, Optimus Prime, The Blank, Computron, Scratch The Cat, Rocket-Firing Boba Fett, Laser Power He-Man and Laser Light Skeletor, Technodrome, Marvelmania Ghost Rider, Blue Wasp, El Capitan Rayo, Yak Face

Kenner’s infamous 1979 mail-in Boba Fett figure originally featured a rocket-firing mechanism. Fearing injuries, they replaced it with a fixed rocket, making the original prototypes worth about $1,500. Boba Fett always gets his bounty—especially in the collector’s market.

Megator

When Toys Become Treasures, She-Ra And Swift Wind, Silver Shirt Luke Cage, Attack Armor Batman, Spider-Man, Dinosaucers, MacGyver, Green Beret G.I. Joe, Optimus Prime, The Blank, Computron, Scratch The Cat, Rocket-Firing Boba Fett, Laser Power He-Man and Laser Light Skeletor, Technodrome, Marvelmania Ghost Rider, Blue Wasp, El Capitan Rayo, Yak Face

In 1988, Mattel only released Megator—an oversized Masters of the Universe figure—in Europe. Standing 16 inches tall, he’s now worth $2,000 or more. His sheer size makes him hard to ignore and even harder to find.

Tytus

When Toys Become Treasures, She-Ra And Swift Wind, Silver Shirt Luke Cage, Attack Armor Batman, Spider-Man, Dinosaucers, MacGyver, Green Beret G.I. Joe, Optimus Prime, The Blank, Computron, Scratch The Cat, Rocket-Firing Boba Fett, Laser Power He-Man and Laser Light Skeletor, Technodrome, Marvelmania Ghost Rider, Blue Wasp, El Capitan Rayo, Yak Face

Megator’s giant companion, Tytus, also saw only European release. Collectors now pay over $2,000 for one. Together, Megator and Tytus form a two-piece treasure chest for MOTU fans.

Laser Power He-Man and Laser Light Skeletor

When Toys Become Treasures, She-Ra And Swift Wind, Silver Shirt Luke Cage, Attack Armor Batman, Spider-Man, Dinosaucers, MacGyver, Green Beret G.I. Joe, Optimus Prime, The Blank, Computron, Scratch The Cat, Rocket-Firing Boba Fett, Laser Power He-Man and Laser Light Skeletor, Technodrome, Marvelmania Ghost Rider, Blue Wasp, El Capitan Rayo, Yak Face

These Europe-only 1980s releases added light-up weapons to the He-Man/Skeletor rivalry. Powered by a single AA battery, they sold for $2,000–$2,500 each. Sometimes batteries really are included—and they make toys legendary.

Technodrome

When Toys Become Treasures, She-Ra And Swift Wind, Silver Shirt Luke Cage, Attack Armor Batman, Spider-Man, Dinosaucers, MacGyver, Green Beret G.I. Joe, Optimus Prime, The Blank, Computron, Scratch The Cat, Rocket-Firing Boba Fett, Laser Power He-Man and Laser Light Skeletor, Technodrome, Marvelmania Ghost Rider, Blue Wasp, El Capitan Rayo, Yak Face

The 1990 TMNT Technodrome playset wasn’t just a lair—it was an adventure in a box. Packed with parts (many of which are usually missing), complete versions can sell for $3,000. Krang’s headquarters has never looked so profitable.

Marvelmania Ghost Rider

When Toys Become Treasures, She-Ra And Swift Wind, Silver Shirt Luke Cage, Attack Armor Batman, Spider-Man, Dinosaucers, MacGyver, Green Beret G.I. Joe, Optimus Prime, The Blank, Computron, Scratch The Cat, Rocket-Firing Boba Fett, Laser Power He-Man and Laser Light Skeletor, Technodrome, Marvelmania Ghost Rider, Blue Wasp, El Capitan Rayo, Yak Face

Fleetwood Toys’ 1976 Ghost Rider came with swappable heads for Johnny Blaze or his demonic alter ego. Even loose pieces like the motorcycle go for hundreds, while mint boxes hit $2,595. This one’s hot—literally and financially.

Blue Wasp

When Toys Become Treasures, She-Ra And Swift Wind, Silver Shirt Luke Cage, Attack Armor Batman, Spider-Man, Dinosaucers, MacGyver, Green Beret G.I. Joe, Optimus Prime, The Blank, Computron, Scratch The Cat, Rocket-Firing Boba Fett, Laser Power He-Man and Laser Light Skeletor, Technodrome, Marvelmania Ghost Rider, Blue Wasp, El Capitan Rayo, Yak Face

ToyBiz’s 2006 Blue Wasp variant is notoriously scarce. While the standard red outfit was common, the blue edition skyrocketed to around $2,000 in value. The MCU has only fueled demand, giving collectors wings.

El Capitan Rayo

When Toys Become Treasures, She-Ra And Swift Wind, Silver Shirt Luke Cage, Attack Armor Batman, Spider-Man, Dinosaucers, MacGyver, Green Beret G.I. Joe, Optimus Prime, The Blank, Computron, Scratch The Cat, Rocket-Firing Boba Fett, Laser Power He-Man and Laser Light Skeletor, Technodrome, Marvelmania Ghost Rider, Blue Wasp, El Capitan Rayo, Yak Face

This bizarre Superman repaint was released in Colombia in the 1980s by a company called Gulliver. With Flash’s logo slapped on his chest, the oddball hero sells for up to $8,000. Bootlegs don’t always fail—they sometimes become legends.

Yak Face

When Toys Become Treasures, She-Ra And Swift Wind, Silver Shirt Luke Cage, Attack Armor Batman, Spider-Man, Dinosaucers, MacGyver, Green Beret G.I. Joe, Optimus Prime, The Blank, Computron, Scratch The Cat, Rocket-Firing Boba Fett, Laser Power He-Man and Laser Light Skeletor, Technodrome, Marvelmania Ghost Rider, Blue Wasp, El Capitan Rayo, Yak Face

Released in 1985, Yak Face had the misfortune of arriving after Return of the Jedi hype had cooled. Most were sold in Europe, making him extremely rare today, with prices up to $5,000. Sometimes background characters steal the spotlight decades later.