Jimmy John's launches new menu

Jimmy John’s has dropped a brand-new menu, and it’s set to attract customers looking to bulk up their protein intake.

The new menu is available on both the Jimmy John’s app and website.

The full lineup includes:

Big John #2 – No Mayo (26g protein / 330 calories)
Turkey Tom #4 – No Mayo (23g protein / 310 calories)
Billy Club #8 – Unwich®, No Mayo (37g protein / 300 calories)
Country Club #11 – Take Bread Out (TBO), No Mayo, EZ Tomato (43g protein / 490 calories)
Bootlegger Club #14 – TBO, No Mayo, EZ Tomato (39g protein / 400 calories)
Chicken Caesar Wrap – Unwich®, No Mayo (26g protein / 430 calories)

The chain’s shift to a protein emphasis follows previous moves by Starbucks and Subway to boost these options for their more health-conscious customers.

In September, Starbucks said it would be testing a new protein menu, offering beverages with anywhere from 15 to 36 grams of protein per grande or 16-ounce drink. The protein cold foam was also available in banana, vanilla, sugar-free vanilla, chocolate, matcha, salted caramel and brown sugar, and plain.

“From Starbucks to Subway, fast food chains have been launching protein-fueled menu items over the last year in an attempt to gain interest from more health-conscious customers. Protein has become the biggest buzz word in fitness over the last decade, fueling the sales of everything from smoothies to meal replacement bars,” Alex Beene, a financial literacy instructor for the University of Tennessee at Martin, told Newsweek.

“Jimmy John’s is the latest to offer protein-packed menu entries in the hope it will bring some of these fitness-focused consumers through their doors.”

The new Jimmy John’s lineup includes several new protein-packed sandwiches and wraps.

Chipotle launched its High Protein Menu in restaurants on December 23. Each new offering contained anywhere between 15 and 81 grams of protein per item.

“For years, guests have used Chipotle’s customizable offerings to build high-protein and fiber-filled meals on their own,” President and Chief Brand Officer at Chipotle Chris Brandt said at the time. “This curated menu brings that fan behavior to the forefront with clean ingredients and flexible portions, making protein and other dietary goals easier to reach in just a few taps.”

Last November, Jimmy John’s also made a shake-up to its menu with the addition of the Holiday Magic Cookie on November 24. This was a sugar-cookie base with red and green milk chocolate M&Ms, topped with sprinkles, as part of a celebration deal for National Cookie Day.

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