Behr just revealed its best-selling paint colors—and they hint at a dramatic shift for 2026
From soft, creamy neutrals to bold, saturated hues, Behr’s best-selling paint colors of 2025 hint at where interior design is headed next.
Paint giant Behr has done the calculations and just released its list of the most popular paint colors of 2025. The lineup includes minimalist hues like Swiss Coffee (a warm white) alongside saturated shades like Dark Crimson (a deep scarlet). The results are based on nationwide sales data, offering a snapshot of what Americans are actually painting their walls right now.
We spoke with Kayla Kratz, Behr’s senior director of color and design strategy, for the full list and to see what all this means for 2026 paint trends.
Behr’s Top 2025 Paint Colors
Maybe you’re trying to figure out what color to use in the powder room. Or perhaps you’re toying with the idea of a bedroom makeover—or you're finally tackling that kitchen refresh that’s been years in the making. Whatever the case, the goal is to choose hues that reflect your taste while blending seamlessly with the rest of your home.
When you’re weighing your options, it helps to take inspiration from what others are loving. That’s where Behr’s latest list comes in: These were the brand’s most popular paints of 2025, spanning every color family.
01 of 08
Beige and Cream
02 of 08
Whites
03 of 08
Browns
04 of 08
Reds and Pinks
05 of 08
Blacks
06 of 08
Grays
07 of 08
Blues
08 of 08
Greens
2026 Paint Color Trends, According to Behr
Based on this year’s best-sellers, Behr sees several clear themes emerging as we head into 2026.
“Creamy whites and soft off-whites such as Swiss Coffee and Blank Canvas are popular as homeowners gravitate toward warmer neutrals that feel comforting and inviting,” Kratz says. “We're also seeing earthy, nature-inspired tones such as grounded greens, warm browns, and soft terracottas that bring a sense of balance into the home.”
At the same time, Behr says that jewel-inspired hues like deeper greens and rich blues are gaining momentum, offering more personality while still feeling livable. It’s a sign that maximalism is definitely still trending, and that people want vibrancy and personalized interiors.
While the mix of simple colors and deep, dimensional hues may seem paradoxical, Behr notes one consistent thread across all these popular paint colors: warmth and depth. Even with paler tones in the white or gray categories, people are ultimately gravitating toward enveloping hues that feel cozy and welcoming instead of stark or clinical.
