The world’s fastest-growing travel destinations

Cyprus: 12%, Curaçao: 13%, Norway: 13%, Seychelles: 13%, Uzbekistan: 14%, Morocco: 14%, Ethiopia: 15%, South Korea: 15%, Sri Lanka:17%, Japan: 17%, South Africa: 19%, Egypt: 20%, Iceland: 29%, Bhutan: 30%, Brazil: 37%

Global travel continues its powerful comeback, with some destinations experiencing remarkable growth. According to the latest World Tourism Barometer published by the United Nations World Tourism Organization (UN Tourism), more than 1.5 billion international tourists travelled abroad in 2025. International arrivals grew by 4% globally, approaching the steady pre-pandemic growth average of around 5% per year between 2009 and 2019. From nature-rich islands to historic cultural hubs, these countries are seeing the fastest increases in visitors. The percentage next to each country in this gallery shows the increase in international arrivals in 2025 compared with 2024.

Click on to discover the world’s fastest-growing tourism destinations.

Cyprus: 12%

Cyprus: 12%, Curaçao: 13%, Norway: 13%, Seychelles: 13%, Uzbekistan: 14%, Morocco: 14%, Ethiopia: 15%, South Korea: 15%, Sri Lanka:17%, Japan: 17%, South Africa: 19%, Egypt: 20%, Iceland: 29%, Bhutan: 30%, Brazil: 37%

Cyprus blends Mediterranean beaches with thousands of years of history. Visitors can explore ancient archaeological sites such as Kourion and Paphos, where Roman mosaics remain remarkably preserved. Coastal resorts offer sun-soaked relaxation, while the Troodos Mountains provide cooler retreats with hiking trails.

Cyprus: 12%, Curaçao: 13%, Norway: 13%, Seychelles: 13%, Uzbekistan: 14%, Morocco: 14%, Ethiopia: 15%, South Korea: 15%, Sri Lanka:17%, Japan: 17%, South Africa: 19%, Egypt: 20%, Iceland: 29%, Bhutan: 30%, Brazil: 37%

Cyprus also has a thriving culinary scene rooted in Greek and Middle Eastern influences. With its combination of cultural heritage and seaside landscapes, the island continues to attract travelers looking for both relaxation and exploration.

Curaçao: 13%

Cyprus: 12%, Curaçao: 13%, Norway: 13%, Seychelles: 13%, Uzbekistan: 14%, Morocco: 14%, Ethiopia: 15%, South Korea: 15%, Sri Lanka:17%, Japan: 17%, South Africa: 19%, Egypt: 20%, Iceland: 29%, Bhutan: 30%, Brazil: 37%

Beyond the city, travelers find hidden beaches, coral reefs ideal for diving, and rugged desert landscapes dotted with cacti. Curaçao’s vibrant arts scene, lively festivals and diverse cuisine add to its appeal.

Norway: 13%

Cyprus: 12%, Curaçao: 13%, Norway: 13%, Seychelles: 13%, Uzbekistan: 14%, Morocco: 14%, Ethiopia: 15%, South Korea: 15%, Sri Lanka:17%, Japan: 17%, South Africa: 19%, Egypt: 20%, Iceland: 29%, Bhutan: 30%, Brazil: 37%

Norway’s spectacular natural scenery continues to draw visitors seeking dramatic landscapes and outdoor adventure. The country’s fjords are among the most iconic sights in Scandinavia.

Seychelles: 13%

Cyprus: 12%, Curaçao: 13%, Norway: 13%, Seychelles: 13%, Uzbekistan: 14%, Morocco: 14%, Ethiopia: 15%, South Korea: 15%, Sri Lanka:17%, Japan: 17%, South Africa: 19%, Egypt: 20%, Iceland: 29%, Bhutan: 30%, Brazil: 37%

The Seychelles archipelago is famous for its turquoise waters, powder-soft beaches, and granite rock formations. While long associated with honeymoon travel, the islands now attract a wider mix of visitors interested in hiking, snorkelling, and marine conservation.

Cyprus: 12%, Curaçao: 13%, Norway: 13%, Seychelles: 13%, Uzbekistan: 14%, Morocco: 14%, Ethiopia: 15%, South Korea: 15%, Sri Lanka:17%, Japan: 17%, South Africa: 19%, Egypt: 20%, Iceland: 29%, Bhutan: 30%, Brazil: 37%

Around 30% of the country’s ocean territory is protected, making it a leader in environmental preservation. Beyond the beaches, travelers can explore lush forests and vibrant local culture, giving the Seychelles a distinctive blend of luxury and ecological awareness.

Uzbekistan: 14%

Cyprus: 12%, Curaçao: 13%, Norway: 13%, Seychelles: 13%, Uzbekistan: 14%, Morocco: 14%, Ethiopia: 15%, South Korea: 15%, Sri Lanka:17%, Japan: 17%, South Africa: 19%, Egypt: 20%, Iceland: 29%, Bhutan: 30%, Brazil: 37%

Uzbekistan is quickly gaining attention as one of Central Asia’s most fascinating destinations, thanks to its extraordinary Silk Road heritage. Cities like Samarkand, Bukhara, and Khiva showcase dazzling Islamic architecture, with turquoise domes and intricate tilework that recall centuries of trade and cultural exchange.

Cyprus: 12%, Curaçao: 13%, Norway: 13%, Seychelles: 13%, Uzbekistan: 14%, Morocco: 14%, Ethiopia: 15%, South Korea: 15%, Sri Lanka:17%, Japan: 17%, South Africa: 19%, Egypt: 20%, Iceland: 29%, Bhutan: 30%, Brazil: 37%

Beyond its historic monuments, visitors are discovering bustling bazaars, traditional crafts, and a rich culinary culture, making Uzbekistan an increasingly popular destination for history lovers and curious explorers.

Morocco: 14%

Cyprus: 12%, Curaçao: 13%, Norway: 13%, Seychelles: 13%, Uzbekistan: 14%, Morocco: 14%, Ethiopia: 15%, South Korea: 15%, Sri Lanka:17%, Japan: 17%, South Africa: 19%, Egypt: 20%, Iceland: 29%, Bhutan: 30%, Brazil: 37%

Morocco’s growing tourism numbers reflect its enduring allure as a gateway between Africa and Europe. Visitors are drawn to the vibrant souks and historic medinas of cities like Marrakech and Fez, where artisans continue centuries-old craft traditions.

Cyprus: 12%, Curaçao: 13%, Norway: 13%, Seychelles: 13%, Uzbekistan: 14%, Morocco: 14%, Ethiopia: 15%, South Korea: 15%, Sri Lanka:17%, Japan: 17%, South Africa: 19%, Egypt: 20%, Iceland: 29%, Bhutan: 30%, Brazil: 37%

The Sahara Desert offers unforgettable journeys across sweeping dunes, while the Atlas Mountains provide opportunities for hiking and cultural encounters in Berber villages. Coastal cities such as Essaouira and Casablanca add a relaxed seaside dimension.

Ethiopia: 15%

Cyprus: 12%, Curaçao: 13%, Norway: 13%, Seychelles: 13%, Uzbekistan: 14%, Morocco: 14%, Ethiopia: 15%, South Korea: 15%, Sri Lanka:17%, Japan: 17%, South Africa: 19%, Egypt: 20%, Iceland: 29%, Bhutan: 30%, Brazil: 37%

Ethiopia is one of Africa’s most historically rich destinations, offering travelers a journey through millennia of culture and heritage. The rock-hewn churches of Lalibela, carved directly into the stone, remain among the country’s most extraordinary sights. 

Cyprus: 12%, Curaçao: 13%, Norway: 13%, Seychelles: 13%, Uzbekistan: 14%, Morocco: 14%, Ethiopia: 15%, South Korea: 15%, Sri Lanka:17%, Japan: 17%, South Africa: 19%, Egypt: 20%, Iceland: 29%, Bhutan: 30%, Brazil: 37%

Nature lovers head to the Simien Mountains, where rare gelada monkeys roam dramatic highland cliffs. With improved infrastructure and renewed travel interest, Ethiopia is increasingly appealing to adventurous visitors seeking history and unique cultural experiences.

South Korea: 15%

Cyprus: 12%, Curaçao: 13%, Norway: 13%, Seychelles: 13%, Uzbekistan: 14%, Morocco: 14%, Ethiopia: 15%, South Korea: 15%, Sri Lanka:17%, Japan: 17%, South Africa: 19%, Egypt: 20%, Iceland: 29%, Bhutan: 30%, Brazil: 37%

South Korea’s tourism appeal has grown rapidly, driven in part by the global popularity of Korean culture, from K-pop to beauty. Seoul is the heart of the country’s energy, where historic palaces stand alongside sleek skyscrapers, trendy cafés, and bustling shopping districts like Myeongdong and Gangnam.

Cyprus: 12%, Curaçao: 13%, Norway: 13%, Seychelles: 13%, Uzbekistan: 14%, Morocco: 14%, Ethiopia: 15%, South Korea: 15%, Sri Lanka:17%, Japan: 17%, South Africa: 19%, Egypt: 20%, Iceland: 29%, Bhutan: 30%, Brazil: 37%

Beyond the capital, visitors can explore the coastal city of Busan, hike scenic mountains, or visit traditional villages that preserve centuries-old architecture. Combined with its dynamic food culture and cutting-edge design, South Korea offers travelers a distinctive and modern cultural experience.

Sri Lanka:17%

Cyprus: 12%, Curaçao: 13%, Norway: 13%, Seychelles: 13%, Uzbekistan: 14%, Morocco: 14%, Ethiopia: 15%, South Korea: 15%, Sri Lanka:17%, Japan: 17%, South Africa: 19%, Egypt: 20%, Iceland: 29%, Bhutan: 30%, Brazil: 37%

Sri Lanka is re-emerging as one of Asia’s most compelling travel destinations, offering a remarkable variety within a relatively small island. Visitors can explore ancient cities such as Sigiriya and Polonnaruwa, watch elephants roam in national parks like Yala, or relax on palm-lined beaches along the southern coast.

Cyprus: 12%, Curaçao: 13%, Norway: 13%, Seychelles: 13%, Uzbekistan: 14%, Morocco: 14%, Ethiopia: 15%, South Korea: 15%, Sri Lanka:17%, Japan: 17%, South Africa: 19%, Egypt: 20%, Iceland: 29%, Bhutan: 30%, Brazil: 37%

Tea plantations in the misty hills around Ella and Nuwara Eliya provide scenic train journeys through lush landscapes. Also known for its vibrant cuisine, Sri Lanka is attracting travelers eager to combine cultural discovery and coastal relaxation.

Japan: 17%

Cyprus: 12%, Curaçao: 13%, Norway: 13%, Seychelles: 13%, Uzbekistan: 14%, Morocco: 14%, Ethiopia: 15%, South Korea: 15%, Sri Lanka:17%, Japan: 17%, South Africa: 19%, Egypt: 20%, Iceland: 29%, Bhutan: 30%, Brazil: 37%

Japan continues to attract record numbers of international visitors, thanks to its remarkable blend of tradition and innovation. Travelers flock to Tokyo for its futuristic skyline and extraordinary food scene, while Kyoto offers a glimpse of historic Japan through its temples and serene gardens.

Cyprus: 12%, Curaçao: 13%, Norway: 13%, Seychelles: 13%, Uzbekistan: 14%, Morocco: 14%, Ethiopia: 15%, South Korea: 15%, Sri Lanka:17%, Japan: 17%, South Africa: 19%, Egypt: 20%, Iceland: 29%, Bhutan: 30%, Brazil: 37%

From cherry blossom viewing in spring to fiery autumn foliage, seasonal experiences draw visitors year after year. Efficient transport makes it easy to explore further afield, from the snowy landscapes of Hokkaido to the subtropical beaches of Okinawa.

South Africa: 19%

Cyprus: 12%, Curaçao: 13%, Norway: 13%, Seychelles: 13%, Uzbekistan: 14%, Morocco: 14%, Ethiopia: 15%, South Korea: 15%, Sri Lanka:17%, Japan: 17%, South Africa: 19%, Egypt: 20%, Iceland: 29%, Bhutan: 30%, Brazil: 37%

South Africa’s appeal lies in its extraordinary diversity. Travelers can explore vibrant cities, dramatic coastlines, and world-renowned wildlife reserves all within a single trip. Cape Town remains one of the continent’s most scenic cities, framed by Table Mountain and the Atlantic Ocean, while Kruger National Park offers some of Africa’s best safari experiences.

Cyprus: 12%, Curaçao: 13%, Norway: 13%, Seychelles: 13%, Uzbekistan: 14%, Morocco: 14%, Ethiopia: 15%, South Korea: 15%, Sri Lanka:17%, Japan: 17%, South Africa: 19%, Egypt: 20%, Iceland: 29%, Bhutan: 30%, Brazil: 37%

Wine regions like Stellenbosch and Franschhoek attract food and wine enthusiasts, while the Garden Route provides spectacular coastal drives. With strong cultural experiences and nature tourism, South Africa continues to draw visitors from around the world.

Egypt: 20%

Cyprus: 12%, Curaçao: 13%, Norway: 13%, Seychelles: 13%, Uzbekistan: 14%, Morocco: 14%, Ethiopia: 15%, South Korea: 15%, Sri Lanka:17%, Japan: 17%, South Africa: 19%, Egypt: 20%, Iceland: 29%, Bhutan: 30%, Brazil: 37%

Egypt’s tourism surge has been fuelled by renewed excitement around its ancient wonders, especially the long-awaited opening of the Grand Egyptian Museum near the Pyramids of Giza. The country’s extraordinary historical sites continue to fascinate visitors.

Cyprus: 12%, Curaçao: 13%, Norway: 13%, Seychelles: 13%, Uzbekistan: 14%, Morocco: 14%, Ethiopia: 15%, South Korea: 15%, Sri Lanka:17%, Japan: 17%, South Africa: 19%, Egypt: 20%, Iceland: 29%, Bhutan: 30%, Brazil: 37%

Many visitors are now opting for slower journeys along the Nile aboard traditional sailboats known as dahabiyas. With a growing interest in the solar eclipse visible from Egypt in 2027, the country is experiencing a strong tourism revival.

Iceland: 29%

Cyprus: 12%, Curaçao: 13%, Norway: 13%, Seychelles: 13%, Uzbekistan: 14%, Morocco: 14%, Ethiopia: 15%, South Korea: 15%, Sri Lanka:17%, Japan: 17%, South Africa: 19%, Egypt: 20%, Iceland: 29%, Bhutan: 30%, Brazil: 37%

Iceland’s dramatic landscapes continue to captivate visitors seeking raw nature and adventure. The country’s compact size makes it easy to experience diverse scenery, such as cascading waterfalls, geothermal lagoons, and vast lava fields shaped by volcanic forces.

Bhutan: 30%

Cyprus: 12%, Curaçao: 13%, Norway: 13%, Seychelles: 13%, Uzbekistan: 14%, Morocco: 14%, Ethiopia: 15%, South Korea: 15%, Sri Lanka:17%, Japan: 17%, South Africa: 19%, Egypt: 20%, Iceland: 29%, Bhutan: 30%, Brazil: 37%

Tucked high in the Himalayas, Bhutan has long prioritized sustainability over mass tourism. Visitors are drawn to its peaceful monasteries, dramatic mountain landscapes, and strong cultural traditions rooted in Buddhism. The famous Tiger’s Nest Monastery, perched on a cliff, remains one of the world’s most striking pilgrimage sites.

Cyprus: 12%, Curaçao: 13%, Norway: 13%, Seychelles: 13%, Uzbekistan: 14%, Morocco: 14%, Ethiopia: 15%, South Korea: 15%, Sri Lanka:17%, Japan: 17%, South Africa: 19%, Egypt: 20%, Iceland: 29%, Bhutan: 30%, Brazil: 37%

While visitor numbers are rising, Bhutan continues to manage growth carefully through its Sustainable Development Fee, ensuring tourism benefits local communities while preserving the kingdom’s environment and cultural heritage.

Brazil: 37%

Cyprus: 12%, Curaçao: 13%, Norway: 13%, Seychelles: 13%, Uzbekistan: 14%, Morocco: 14%, Ethiopia: 15%, South Korea: 15%, Sri Lanka:17%, Japan: 17%, South Africa: 19%, Egypt: 20%, Iceland: 29%, Bhutan: 30%, Brazil: 37%

Brazil recorded the strongest surge in international arrivals, helped by improved air connectivity and renewed global interest in its vibrant culture and natural beauty. From the beaches of Rio de Janeiro to the cosmopolitan energy of São Paulo, visitors are discovering a country rich in contrasts.

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